miércoles, enero 30, 2008
Crowdsourcing: Consumers as Creators
A new trend allows customers to help design the products they buy. Just don't expect to get paid a fortune for that brilliant idea
Every business has customers who are sure they could design the products better themselves. So why not let them? Crowdsourcing is the unofficial (but catchy) name of an IT-enabled business trend in which companies get unpaid or low-paid amateurs to design products, create content, even tackle corporate R&D problems in their spare time.
More info
Every business has customers who are sure they could design the products better themselves. So why not let them? Crowdsourcing is the unofficial (but catchy) name of an IT-enabled business trend in which companies get unpaid or low-paid amateurs to design products, create content, even tackle corporate R&D problems in their spare time.
More info
// entrada de Paola Miani @ 5:49 p. m.
martes, enero 29, 2008
Operadora virtual regala 217 sms y 43 minutos mensuales a cambio de recibir publicidad
Este modelo de negocio acaba de ser lanzado por la empresa britanica Blyk
http://www.blyk.co.uk)
"Blykit is the first ad-funded MVNO (Mobile Virtual Network Operator) in the world. Blyk launched in the UK on 24 September, 2007, and is targeted at 16 to 24 year-old customers only. Co-founder and CEO of Blyk is Pekka Ala-Pietilä, former President of Nokia Corporation (1999-2005) and Nokia Mobile Phones (1992-1998). Pekka's supposedly strong contacts with the top management of many MNOs (Mobile Network Operator) will help Blyk close more beneficial Host MNO deals in 2008 and 2009 as Blyk plans to go pan-European."
Estos chicos reciben 6 mensajes de publicidad al día de empresas que tienen acuerdos con Blynk y seleccionadas de acuerdo a sus gustos y marcas preferidas. Una forma de llegar de forma directa al target e interactuar con él a través de SMS y MMS http://www.blyk.co.uk/about/tour
Una empresa alemana (Mobile Economy GmbH (http://www.mobileeconomy.de), the Berlin-based management consultancy for mobile innovation) propone un modelo de negocio para los operadores normales (no virtuales) sobre la base del modelo de Blyk
Aquí el whitepaper: http://blog.mobiliser.org/
"Blykit is the first ad-funded MVNO (Mobile Virtual Network Operator) in the world. Blyk launched in the UK on 24 September, 2007, and is targeted at 16 to 24 year-old customers only. Co-founder and CEO of Blyk is Pekka Ala-Pietilä, former President of Nokia Corporation (1999-2005) and Nokia Mobile Phones (1992-1998). Pekka's supposedly strong contacts with the top management of many MNOs (Mobile Network Operator) will help Blyk close more beneficial Host MNO deals in 2008 and 2009 as Blyk plans to go pan-European."
Estos chicos reciben 6 mensajes de publicidad al día de empresas que tienen acuerdos con Blynk y seleccionadas de acuerdo a sus gustos y marcas preferidas. Una forma de llegar de forma directa al target e interactuar con él a través de SMS y MMS http://www.blyk.co.uk/about/tour
Una empresa alemana (Mobile Economy GmbH (http://www.mobileeconomy.de), the Berlin-based management consultancy for mobile innovation) propone un modelo de negocio para los operadores normales (no virtuales) sobre la base del modelo de Blyk
Aquí el whitepaper: http://blog.mobiliser.org/
// entrada de Paola Miani @ 11:11 a. m.
lunes, enero 28, 2008
Low-Cost Multi-point Interactive Whiteboards Using the Wiimote
// entrada de Paola Miani @ 3:41 p. m.
viernes, enero 25, 2008
Sobre Redes Sociales
A través de un artículo sobre Facebook y el exito de sus aplicaciones creadas por nuevos empresarios...
Scrabulous and the New Social Operating System: How Facebook Gave Birth to an Industry
Leí sobre Ning, una herramienta para crear redes sociales de forma rápida y gratuita y como ejemplo de éxito citan a www.tudiabetes.com lanzada en marzo del 2007 y que ya cuenta con 1700 miembros. "Tu Diabetes is an Online Community where the members help each other out, educate ourselves and share the steps we take every day to stay healthy while living with this very serious condition", (tal vez los de vi.vu ya la conozcan).
En Ning hay links a otras redes curiosas creadas con ésta plataforma como una sobre "nerd fighters" otra como "Seguidores del karma" y la de TV cocina , donde cualquiera puede subir su "videoreceta" (un video de cómo preparas tu platillo favorito).
--
Paola Miani
Consultor Usabilidad
dnx
Princesa 29, 3ºD
28008 Madrid
Tlf.: 91 308 08 90
Fax: 91 319 27 95
www.dnxgroup.com
Scrabulous and the New Social Operating System: How Facebook Gave Birth to an Industry
Leí sobre Ning, una herramienta para crear redes sociales de forma rápida y gratuita y como ejemplo de éxito citan a www.tudiabetes.com lanzada en marzo del 2007 y que ya cuenta con 1700 miembros. "Tu Diabetes is an Online Community where the members help each other out, educate ourselves and share the steps we take every day to stay healthy while living with this very serious condition", (tal vez los de vi.vu ya la conozcan).
En Ning hay links a otras redes curiosas creadas con ésta plataforma como una sobre "nerd fighters" otra como "Seguidores del karma" y la de TV cocina , donde cualquiera puede subir su "videoreceta" (un video de cómo preparas tu platillo favorito).
--
Paola Miani
Consultor Usabilidad
dnx
Princesa 29, 3ºD
28008 Madrid
Tlf.: 91 308 08 90
Fax: 91 319 27 95
www.dnxgroup.com
// entrada de Paola Miani @ 12:06 p. m.
lunes, enero 07, 2008
Questions to create successful products
The Dragons' Questions
http://www.userfocus.co.uk/articles/dragon.html
So what type of questions do these people ask of the entrepreneurs? They almost always focus on questions like, "Do people want what your offering?" or "Do you know who your customers are?" Many of the entrepreneurs react badly to this. They have a grand vision for their product and don't want to answer seemingly prosaic questions.
Entrepreneurs and visionaries might not like mundane questions like these, but answers to them are fundamental in making a product successful. For example, with a web site it's so tempting to get caught up in the technologies of social networking, tagging, blogs, podcasts and wikis that it's easy to lose sight of the fact that you have no customers, or that you don't know who your customers are.
Interestingly, these are the questions that usability professionals pose every day. So why not make like a Dragon, and ask some mundane questions of your new product development? You may not be able to declare, like a Dragon, "I'm out!", but you will at least know where to look to start improving your product's chances of success.
What are your business goals?
- What is the main business problem you hope to solve by introducing the product?
- What is your vision for the product?
- How will the product make money (e.g. one off purchase, monthly rental?)
- What needs to happen for the product to be considered a success?
- How will you know when the product is successful?
- What are the short- and long-term objectives for the product?
- What brand values should the product communicate?
Who are your customers?
- Is it mass-market or targeted at a defined customer group?
- How educated are they?
- Are they current customers or potential customers?
- Where do they live?
- What kinds of jobs do your users do?
- What is their age range?
- What is their level of technology know-how?
- What competitor products do they use the most?
- How frequently will the typical user use the product (daily, weekly, monthly)?
- If you were to categorise your users, what labels would you use?
What are the most important user goals that the product should support?
- What motivates people to use your product?
- What benefits will your customers get from using your product?
- What customer need will this product satisfy?
- What, minimally, does the user need to be able to do with the product?
- What would a successful customer journey look like?
- How would users satisfy their goals if your product didn't exist?
- Are there any tasks that users might expect to complete with your product that are not supported?
- Which specific tasks should users accomplish with few errors?
- Which specific tasks should users be able to finish quickly?
// entrada de Paola Miani @ 8:53 p. m.
